What is Bethenny Frankel’s involvement with Skinnygirl today?

Bethenny Frankel is the definition of hustle as the TV personality, entrepreneur, author and health food chef is always dishing up something new. In May, the modern Martha Stewart published her book, Business is Personal, per Forbes. According to her website, she has a podcast called Just B with Bethenny Frankel. In addition, Frankel is known for her impactful philanthropic work, such as her disaster relief efforts in Ukraine.

From “The Real Housewives of New York City” to “The Big Shot with Bethenny” — a competition to win a top spot on the skinnygirl team — Frankel is no stranger to reality television either. For her next on-screen adventure, the business mogul is co-hosting Season 2 of CNBC’s “Money Court,” per E! News.

Of course, don’t forget Frankel’s business ventures. In addition to her 2021 Forever Young Wine line, the multi-millionaire is known for creating the hugely successful Skinnygirl brand, which has been around for over a decade. The company started out selling low-calorie bottled cocktails (originally Skinnygirl Margarita) before delving into various non-alcoholic products, including groceries and clothing. 2014 Frankel tweeted, “#Skinnygirl isn’t just my brand, it’s my lifestyle,” accompanied by a photo of her with Skinnygirl snacks. While the company is clearly important to Frankel, the star isn’t as involved as he used to be.

Bethenny Frankel has retired from Skinnygirl

In 2011, Bethenny Frankel sold Skinnygirl cocktails to Beam Global Spirits & Wine for approximately $100 million per money. She kept the brand name to capitalize on her extensive line of other Skinnygirl products like popcorn, salad dressing, tees and shapewear. In a 2016 interview with Business Insider, the entrepreneur revealed her no-nonsense way of negotiating. “I think a great deal is one where both parties sting a little but also feel good about it. They should feel fair and decent about a deal,” she said.

In 2019, Frankel decided to further distance himself from Skinnygirl. On an episode of The Real Housewives of New York City, the reality TV star expressed that her plate was way too full and she was looking to sell part of her business, with various offers on the table. She said, “I don’t want to get off, I’m just looking for ways to take some pressure off,” per People. A source told the outlet, “She owns 100 percent of Skinny Girl’s intellectual property, bar cocktails. She is still reviewing bids but they need to align with her vision for the future of the brand before taking any action.” The current status of this result has not been disclosed.

However, Frankel still appears to be active in her involvement with the company. Recently, the founder has been featured in food tutorial videos on the brand’s Instagram page, using Skinnygirl ingredients like salad dressing.

Bethenny Frankel shared some important business advice

Bethenny Frankel has been candid about her journey creating Skinnygirl. In a chat with Inc. in 2018, she shared the ups and downs of starting and owning a business. “Even though I have a big brand now, Skinnygirl is all about practical solutions for women, and I learn from my mistakes, my failures, and I get into it in a different way every day,” she shared. Although the brand has been around for years, that doesn’t mean the job is getting any easier. Frankel continues: “It’s just as stressful in other ways as it was then.”

Bethenny Frankel offered some business tips in an interview with Fox Business last May. The key for Frankel is to avoid a perfectionist mindset and embrace the process. “You learn from every mistake you make… You can’t know if a recipe will work until you start messing with it in the kitchen. Things will happen,” she said. She also shared her thoughts on reality TV’s role in building a successful brand: “Reality TV is an extension of social media at this point and it can hurt a business because everyone is so vocal and makes things viral or could be a viral failure.”

In your opinion, appearing on reality TV will neither influence nor hinder the growth of your business. She explained, “If you have a good brand and a good work ethic, you’re going to be successful whether you’re on reality TV or not.”